ABOUT
Lara is a creative marketing consultant working across brand identity, content, editorial storytelling and experiences. From campaign concepts to content creation, editorials, activations and digital projects, she sees each project as an opportunity to turn an idea into something visual and tangible.
She has worked with brands, talents and creative projects across different fields, from the first idea and strategy through to execution. Her approach brings together aesthetic intuition, strategic thinking and an understanding of how brands connect with people today.
Social Media
SERVICES
BRAND STRATEGY & IDENTITY
Brand positioning, visual identities, tone of voice and creative guidelines that define how a brand looks, feels and communicates.
ART DIRECTION
Creative concepts, moodboards, visual storytelling and art direction for campaigns, photoshoots and brand launches.
SOCIAL MEDIA & CONTENT
Social media strategy, monthly content planning, post and story creation, copywriting and account management.
EMAIL MARKETING
Newsletter concepts, email design, copywriting and ongoing communication with your audience.
EDITORIAL & PRINT
Menus, lookbooks, invitations, brochures, posters and other printed materials that extend a brand's identity beyond digital.
BRAND EXPERIENCES
Creative concepts and organisation of events, launches and activations.